Brands embracing Ramadan through eccentric marketing campaigns

Ramadan is a holy month in Islam where Muslims keep fasts from dawn to dusk to seek spirituality. With harmony with Muslim community, international logos came forward to show their solidarity. Today we will discuss top 5 brands that has the most unique campaigns for the purpose.

Ramadan, the holy month of fasting and abstinence, is feted in all Muslim countries around the world. As the diaspora continues to grow stronger. Muslims are the fastest-growing major religious group, projected to grow 70% between 2015–2060 (compared to 32% global population growth). Many brands are standing up and taking notice by different marketing campaigns.

Ramadan is not only a good time for restaurants and brands to advertise products. But it can also be an opportunity to promote corporate responsibility and show gratitude to employees and customers. This is especially significant in the current times.

Here are the top 5 brands that pulled off the most eccentric marketing campaigns to celebrate Ramadan.

Also read: UAE Central Bank wins award for new banknote


KitKat introduces a limited edition iftar bar to celebrate the spirit of Ramadan. This bar contains 30 pieces, symbolizing the 30 days of Ramadan. According to “TheMuslimVibe,” this special editioned bar is designed to depict unity and togetherness. It also represents the moments we share during Ramadan with friends and family.

While talking about the product, Kit Kat elaborated that this bar is aim to resonate with young Muslims of the west and will help them to connect with their religion and traditions. We hope it helps to serve the cause.

‘The ¾ Pizza Box’ from Pizza2Go

Food wastage was the hot topic this Ramadan – with roughly 25% food wastage generated during Iftars in the Middle East, which inspired Emirates Red Crescent and Pizza2Go to launch their own food waste campaign.

Introducing the ¾ version of Pizza2Go’s classic pizzas allowed consumers to automatically prevent 25% of natural Iftar waste. The specially priced ¾ pizza also donated 25% of the spend to Emirates Red Crescent, supporting those in need during the month dedicated to charity and giving back to the community.

Ferrero Rocher

Ferrero Rocher launched its limited-edition Ramadan-centric chocolates poised at London’s Heathrow airport. This garnered a positive reaction from the growing Muslim population in the city and more so, of the number of Muslim passengers that transit through one of the world’s busiest airports.


Cartier celebrated Ramadan this year by launching its official video campaign: Togetherness is a Jewel. The Maison included four of its regional brand ambassadors in the video, each of whom has positively impacted their community throughout their lives. From the prominent Saudi filmmaker and actress Fatima Al-Banawi to Ramla Ali, the first female boxer in Somalia (and the first Somalian boxer to compete in the Olympics). The brand’s campaign highlights the core values of the holy month, such as union, solidarity, and love. It also corresponds to Cartier’s deluxe Ramadan shopping edit, which includes fine jewelry, handbags, fragrances, and more.


This Italian fashion brand leaned into the natural splendors of the desert for its Ramadan capsule collection: “Arabesque Paisley.” The paisleys in Etro’s Ramadan line materialize in detailed patterns, crafted using micro pearl embroidery on lavish fabrics like silk and crepe de chine. These fabrics come in rich shades of pink and blue to evoke the notion of enchanting sunsets and evenings spent beneath the starry atmosphere of the desert. Embracing the natural landscape through clothing is this brand’s way of saying, Ramadan Mubarak.

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