Apple introduced the iPhone 15 and iPhone 15 Plus, both equipped with USB-C charging, with prices starting at $799 in september. Additionally, the company revealed the iPhone 15 Pro and Pro Max, starting at $999, alongside a cutting-edge Apple Watch constructed from 95% titanium. Boasting an impressive 72-hour battery life, and updated AirPods featuring USB-C compatibility.
The iPhone 15 event was held on Tuesday, September 12, 2023 at the Steve Jobs Theater in Apple Park, Cupertino, California. The event was named “Wonderlust“ and focused on the new iPhone 15 lineup. As well as the Apple Watch Series 9 and Apple Watch Ultra 2.
Here are the key announcements from the event:
- The iPhone 15 lineup includes a baseline iPhone 15, a larger iPhone 15 Plus. And a pair of Pro models known as the iPhone 15 Pro and iPhone 15 Pro Max.
- All four models feature a new design with flat edges and a stainless steel frame.
- The iPhone 15 and 15 Plus use the A16 Bionic chip. While the iPhone 15 Pro and 15 Pro Max use the A17 Pro Bionic chip.
- All models have a new 48-megapixel rear camera system with a larger sensor and improved image processing.
- The iPhone 15 Pro and 15 Pro Max also have a new 12-megapixel front camera with a wider aperture for better low-light performance.
- All models support USB-C charging, a first for the iPhone.
- The iPhone 15 and 15 Plus start at $799 and $899, respectively. The iPhone 15 Pro starts at $999 and the iPhone 15 Pro Max starts at $1,099.
- The iPhone 15, iPhone 15 Plus, and Apple Watch Series 9 will be available for preorder on September 15th and will ship a week later on September 22nd. The Apple Watch Ultra 2 will be available later this fall.
The iPhone 15 event was a major event for Apple, as it marked the company’s first major hardware launch since the introduction of the M2 chip in June. The new iPhone lineup is a significant upgrade over the previous generation, and it is sure to be a popular choice for consumers.