Celebrated shoe designer, Jimmy Choo, expressed that “Pakistani designers’ work is exceptional.” His trip included visits to local ateliers and interactions with Lahore’s fashion and social circles. The visit was organized with the help of Sarwar Khawaja and Faiza Khan, who are connected to the JCA.
Famed fashion designer Jimmy Choo recently visited Lahore. The Malaysian designer explores the city’s design studios and meets with some of Pakistan’s most skilled designers. He expressed admiration for the craftsmanship and creativity he witnessed, emphasizing the potential for Pakistani fashion on the global stage. Moreover, the visit was organized with the help of Sarwar Khawaja and Faiza Khan, who are connected to the JCA.
Accompanied by his niece Lucy Choi, Choo visited leading ateliers, including Faraz Manan’s studio and The House of Kamiar Rokni. He engaged with designers such as Nilofer Shahid and Rehan Bashir Jalwana, appreciating the intricate detailing in their work. His visit was part of an initiative linked to the Jimmy Choo Academy (JCA), which aims to support emerging talent in fashion.
Speaking about the purpose of his trip, Choo stated that he wanted to observe local craftsmanship and consider opportunities for future collaborations. Lucy Choi, Company Director at JCA, highlighted the academy’s role in developing design skills and business knowledge among students. She described Pakistan as a hidden treasure of talent, emphasizing the potential impact of showcasing local designers on international platforms.
During his time in Lahore, Choo also visited a school and an orphanage, reinforcing his commitment to mentoring young talent. He stressed the importance of passing down skills to future generations, a value instilled in him by his father.
Words Of Wisdom
Choo encouraged Pakistani designers to present their work at major fashion events such as the London and New York Fashion Weeks. Discussions also took place regarding the possibility of JCA students interning with local designers, potentially strengthening ties between Pakistan’s fashion industry and the global market.
At 76, Jimmy Choo remains passionate about education and craftsmanship. His visit has sparked discussions about broader recognition for Pakistani fashion, with hopes for increased international exposure in the future. While it remains to be seen how this trip influences long-term connections, his words and enthusiasm have left a lasting impact on the local fashion community.
