Saudi Arabia just launched Milaf Cola, the world’s first date-based soft drink, unveiled at the Riyadh Date Festival. This special cola is made from dates, a popular fruit in the Middle East. It’s a healthier choice because it has no added sugar and is packed with nutrients from dates.
Saudi Arabia has introduced Milaf Cola, the world’s first date-based soft drink, marking a shift toward healthier and more sustainable beverage options. Unveiled at the Riyadh Date Festival by Bander Al-Qahtani, CEO of Thurath Al-Madina, and Saudi agriculture minister Abdulrahman Al-Fadley. Moreover, Milaf Cola is a groundbreaking innovation in the soda industry.
Developed by Thurath Al-Madina, a subsidiary of the Saudi Public Investment Fund, Milaf Cola uses premium dates as its main ingredient. Dates are celebrated in the Middle East for their health benefits, including fiber, antioxidants, and essential minerals like magnesium and potassium. Unlike traditional sodas made with corn syrup or cane sugar, Milaf Cola contains no added sugar, making it a healthier choice for consumers.
“This is a product that combines the health benefits of dates with the refreshing taste of a classic cola. It’s a great option for those looking for a healthier, yet tasty alternative,” said Al-Qahtani.
The launch of Milaf Cola is part of Saudi Arabia’s Vision 2030 initiative. It focuses on economic diversification and promoting local, sustainable products. According to reports, Milaf Cola meets international food safety standards and uses locally sourced dates, emphasizing its eco-friendly approach.
The response from festival attendees has been positive, with many praising its taste and unique natural sweetness. One attendee described the experience as, “drinking sunshine, if sunshine tasted like dates and happiness.”
Future Plans
Thurath Al-Madina is already looking ahead to the future. Plans are in place to expand the Milaf Cola range into regional and international markets. The company also aims to introduce other date-based beverages, such as energy drinks and infused options. it also showcased dates as a versatile and innovative ingredient.
Milaf Cola is not just a beverage. It symbolizes Saudi Arabia’s commitment to sustainability, health, and innovation. This date-based alternative is expected to open new opportunities in the global food and beverage market.
In addition, Milaf Cola is just the beginning of what could become a trend-setting movement in healthier, eco-conscious alternatives to conventional soft drinks.
