Spotify is shutting down its live audio app Spotify Live

The world’s leading audio streaming platform, Spotify, announced that it will shut down its live audio app, Spotify Live. In March 2021, Spotify launched the app as a way for creators to host live audio conversations with their fans, similar to Clubhouse and Twitter Spaces. However, after just six months, Spotify will discontinue the app and integrate its features into other Spotify products.

The decision to shut down Spotify Live may come as a surprise to some, given the current popularity of live audio platforms. However, it’s important to note that Spotify has always been primarily focused on music streaming. The live audio space is relatively new for them.

In a statement, Spotify’s spokesperson acknowledged that they had experienced some success with the launch of Spotify Live. The spokesperson further stated that they realized the difficulty of competing with established players like Clubhouse and Twitter Spaces. They also expressed pride in the work done with Spotify Live and gratitude to the app’s users, including the creators and listeners.

“We’ve learned a lot from the experience, and we’ll be incorporating those learnings into our broader strategy for live audio.”

While Spotify Live may not have been a success, it’s clear that live audio is still an important space for the company. In fact, the company recently announced that it will be integrating live audio into its main app, allowing creators to host live conversations and events directly on the platform. This move makes sense for Spotify, as it allows them to leverage their existing user base and provides a more seamless experience for both creators and listeners.

It is clear that the company remains committed to the live audio space despite the shutdown of Spotify Live. Which may be disappointing for some. Spotify is integrating live audio into its main app.  It’s positioning itself to be a major player in the growing live audio market. Only time will tell if they will be successful in this endeavor. However, it’s clear that they are taking the space seriously. They are willing to invest the necessary resources to make it work.

Overall, the shutdown of Spotify Live may be disappointing for some. It’s important to remember that the company is constantly evolving and experimenting with new products and features. It is evident that despite the lack of success with Spotify Live. The company remains committed to providing its users with innovative and engaging experiences. With the integration of live audio into its main app.  Spotify is taking steps to ensure that it remains at the forefront of the audio streaming industry.

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